Research participants formed more gut-level liking for Pokémon characters associated with positive rather than negative images.This best illustrates the impact of

Question

Quizplus · Accepted Answer

The scenario describes how the research participants formed a preference for certain Pokémon characters based on the association with positive images. This is an example of classical conditioning, whereby a neutral stimulus (the Pokémon character) becomes associated with a positive (or negative) stimulus (the positive image), resulting in a conditioned response (liking). Option B, instinctive drift, is a phenomenon whereby animals revert to their instinctual behaviors even after learning new behaviors through operant conditioning. Option C, latent learning, refers to learning that occurs without any reinforcement or motivation, and is only revealed later when an opportunity to use it arises. Option D, intrinsic motivation, refers to engaging in a behavior because it is inherently enjoyable or rewarding, and does not necessarily relate to the scenario described.

Research Participants Formed More Gut-Level Liking for Pokémon Characters Associated