Experimental evidence supports the hypothesis that prosocial behavior among adults is related to prosocial media messages.

Question

Quizplus · Accepted Answer

Several studies have found that exposure to prosocial media messages or characters is associated with increased prosocial behavior among adults. For example, a meta-analysis of 34 studies found a small but significant positive effect of exposure to prosocial media on prosocial behavior, particularly when the media message was perceived as personally relevant or relatable. However, the effect sizes vary depending on the type of prosocial behavior (e.g. donating money, helping a stranger) and the characteristics of the individuals consuming the media.

Experimental Evidence Supports the Hypothesis That Prosocial Behavior Among Adults