In 1980,the Schlitz Brewing Company conducted several beer taste tests on live television during NFL football games.One hundred confirmed Budweiser drinkers (who had each signed an affidavit stating that he or she drank at least 12 bottles of Budweiser each week)were each served a glass of both Schlitz and Budweiser in unmarked containers.After tasting both beers,the members of the group were asked which beer they preferred.Between 45 percent and 55 percent of the participants responded that they preferred Schlitz,even though they were confirmed Budweiser drinkers.
Which bias can likely explain why the participants in the group displayed such strong brand allegiance to Budweiser prior to the taste test?

Question

Quizplus · Accepted Answer

The status quo bias can likely explain why the participants in the group displayed strong brand allegiance to Budweiser prior to the taste test. This bias refers to a preference for the current state of affairs or the way things are currently done, and in this case, the participants may have developed a habit or routine of drinking Budweiser without actively considering other options.

In 1980,the Schlitz Brewing Company Conducted Several Beer Taste Tests