Trevor has been purchasing Fruity Pebbles brand cereal each week for the past two years,even though a different brand,such as Captain Crunch or Rice Krispies,would in all likelihood bring him more utility per dollar spent.A behavioral economist would suspect Trevor is suffering from the ________ bias.
A) choice-supportive
B) status quo
C) egocentric
D) time-saving
E) outcome

Question

Quizplus · Accepted Answer

The status quo bias is the tendency to stick with familiar options, even when other alternatives provide a greater benefit or value. In this scenario, Trevor is continuing to purchase Fruity Pebbles even though he is aware that other brands may provide more utility for his money.

Trevor Has Been Purchasing Fruity Pebbles Brand Cereal Each Week