For the past five years,Benjamin has been purchasing Citizens of Humanity brand jeans each time he needs a new pair of jeans,even though a different brand,such as RocaWear or Ecko,would in all likelihood bring him more utility per dollar spent.A behavioral economist would suspect Benjamin is suffering from the ________ bias.
A) egocentric
B) choice-supportive
C) time-saving
D) status quo
E) outcome

Question

Quizplus · Accepted Answer

Benjamin is exhibiting the status quo bias, which is the tendency to stick with familiar options and resist change, even if a different option might be better. He continues to purchase Citizens of Humanity jeans simply because he has done so in the past, rather than considering other options that may offer better value.

For the Past Five Years,Benjamin Has Been Purchasing Citizens of Humanity