The following table shows Alexi's preference ranking for different brands of jeans for 2011 and 2012.His preferences are ranked from 1 to 4,where 4 is his most-preferred brand and 1 is his least-preferred brand.In 2011,1,439 of the 28,000 men attending Alexi's college owned a pair of Joe's Jeans.In 2012,a survey showed that 9,421 of the 28,560 men attending Alexi's college owned a pair of Joe's Jeans.Based on this information,the change in Alexi's preference ranking for Joe's Jeans from 2011 to 2012 can be best explained by the ________ effect.

Question

Quizplus · Accepted Answer

The increase in the number of people owning Joe's Jeans from 2011 to 2012 suggests the influence of the network effect, where the popularity of a brand increases as more people adopt it. This change in preference ranking is not likely to be explained by factors such as jean stitching, fashion inferiority complex, oligopolistic pricing, or sociological advocacy.

The Following Table Shows Alexi's Preference Ranking for Different Brands