The social desirability bias exists as a limitation of which of the ways of measuring behaviour?

Question

Quizplus · Accepted Answer

The social desirability bias refers to the tendency for people to answer questions in a way that presents themselves in a positive light or conforms to social norms. This bias is most likely to occur when people are reporting on their own behaviour, which is measured through self-report measures. Therefore, the limitation exists in the way of measuring behaviour through self-report measures.

The Social Desirability Bias Exists as a Limitation of Which