In approach-avoidance conflicts,the tendency to avoid the goal increases in strength faster than the tendency to approach the goal does.

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In approach-avoidance conflicts, people experience both the desire to approach a goal and the fear or aversion to it. However, research has shown that the tendency to avoid the goal increases in strength more rapidly than the tendency to approach it as the person gets closer to the goal.

In Approach-Avoidance Conflicts,the Tendency to Avoid the Goal Increases in Strength