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Tyrone, the CEO of a Small Chemical Research Firm (TTK)

Question 29

Multiple Choice

Tyrone, the CEO of a small chemical research firm (TTK) , has been approached by a very large company (MegaChem, Inc.) regarding a joint venture. Although there are many benefits to this relationship, such as MegaChem's ability to manufacture, market, and distribute the innovative toxin-testing kit that TTK has developed, Tyrone lies awake at night worrying about the upcoming decision. Most likely, Tyrone is worried that


A) MegaChem may steal TTK's knowledge.
B) MegaChem may force all the risk of the new product on to TTK.
C) TTK will have to provide most of the financing of the joint venture.
D) TTK would have had a better chance of success by going into the marketplace alone.

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