To compete more fully and offer better value to their customers, Dow and Monsanto are working together to develop and produce new corn seed. Each partner will contribute four genetic traits for each new seed that will overcome some problems with pests and ward off weeds. This is an example of a ____ alliance
A) horizontal
B) vertical
C) network
D) symbiotic

Question

Quizplus · Accepted Answer

This is an example of a horizontal alliance because it involves companies at the same level of the supply chain (in this case, two companies in the agricultural sector) working together to develop a new product.

To Compete More Fully and Offer Better Value to Their