A manufacturer of kitchen and laundry appliances plans to produce and sell different varieties of appliances in various countries due to differences in kitchen and home sizes, electrical power variations, alternative fuels, and cultural preferences. This manufacturer will be following the ____ strategy.

Question

Quizplus · Accepted Answer

The multidomestic strategy involves producing and selling customized products or services in different countries based on local market demands and preferences. This is exactly what the manufacturer in the given scenario is planning to do by producing different varieties of appliances in various countries based on differences in kitchen and home sizes, electrical power variations, alternative fuels, and cultural preferences.

A Manufacturer of Kitchen and Laundry Appliances Plans to Produce