The international strategy that requires the least customization of the company's product or service is the
A) universal.
B) transnational.
C) global.
D) multidomestic.

Question

Quizplus · Accepted Answer

A global strategy involves standardized products or services that can be easily replicated across different markets with minimal customization. This approach allows for economies of scale and cost efficiencies, as well as a consistent brand image. In contrast, multidomestic and transnational strategies require more customization to meet local market needs, and a universal strategy involves even more customization to adapt to a wide variety of cultural contexts. Therefore, a global strategy is the best choice if the goal is to minimize customization of the company's product or service.

The International Strategy That Requires the Least Customization of the Company's