Goodie, Goodie, Gumdrops (GGGs) is a retail business appealing to pre-teen girls. It carries specialty clothing, accessories, and even food items all manufactured specifically for its stores. GGGs has been very successful in the U.S. and it plans to expand into selected international markets. The ____ entry mode would probably be most appropriate for GGGs.

Question

Quizplus · Accepted Answer

Franchising is the most appropriate entry mode for GGGs as it allows for a low-risk expansion strategy, providing local knowledge and expertise, while maintaining control over the brand and its products. Franchising also allows for a quicker expansion process as the franchisee is responsible for the majority of the investment and ongoing costs.

Goodie, Goodie, Gumdrops (GGGs) Is a Retail Business Appealing to Pre-Teen