Bell Tower Productions produces educational videos for use in private religious-based elementary schools. This generates approximately 80 percent of Bell Tower's revenues. As a side line, the company also produces videos for use by churches for Sunday school classes and church summer camps. Bell Tower is using the ____ diversification multiproduct strategy.

Question

Quizplus · Accepted Answer

Bell Tower Productions is using the dominant business multiproduct strategy because the majority of its revenues (80%) come from a single line of business, which is producing educational videos for private religious-based elementary schools, while it also engages in a secondary line of business by producing videos for churches.

Bell Tower Productions Produces Educational Videos for Use in Private