Resources, such as Coca-Cola's brand name or reputation, that accumulate and become more useful over time, but are not physical in nature, are known as
A) tangible resources
B) intangible resources
C) human capital
D) social capital

Question

Quizplus · Accepted Answer

Intangible resources are non-physical assets that add value to a company, such as brand reputation, intellectual property, and customer loyalty. Coca-Cola's brand name and reputation are valuable intangible resources that have been built up over time and contribute significantly to the company's success.

Resources, Such as Coca-Cola's Brand Name or Reputation, That Accumulate