Which of the following IS NOT a component of internal analysis?
A) Identifying a company's resources and capabilities
B) Determining which of the firm's capabilities qualify as core competencies
C) Evaluating whether or not a firm's core competencies meet the criteria for competitive advantage
D) Identifying the opportunities and threats that have caused performance problems for the firm

Question

Quizplus · Accepted Answer

Identifying the opportunities and threats that have caused performance problems for the firm is actually a component of external analysis, specifically the identification of opportunities and threats in a SWOT analysis. Internal analysis focuses solely on evaluating a company's resources, capabilities, and competencies.

Which of the Following IS NOT a Component of Internal