The "one-time costs that customers incur when they decide to buy a product from a different supplier" are known as
A) switching costs
B) economies of scale
C) economies of scope
D) capital requirements

Question

Quizplus · Accepted Answer

Switching costs are the costs that customers incur when they decide to buy a product from a different supplier. These costs can include things like the cost of learning how to use a new product, the cost of switching over from an old product to a new one, and other costs associated with making the change.

The "One-Time Costs That Customers Incur When They Decide to Buy