Attitude change increases with the discrepancy between the message and the beliefs of the audience only when the ________.

Name: Attitude change increases with the discrepancy between the message and the beliefs of the audience only when the ________.
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Quizplus · Accepted Answer

When the sender of the message is an expert, the audience is more likely to consider the message credible, which can lead to greater attitude change even if there is a significant discrepancy between the message and the audience's existing beliefs.

Attitude Change Increases with the Discrepancy Between the Message and the Beliefs