In the absence of full and accurate information, people often make decisions based on whatever information is most easily retrieved from memory, even though this information may not be accurate. This process of decision-making is called ________.
A) the availability heuristic
B) compensatory modeling
C) the representativeness heuristic
D) hill-climbing

Question

Quizplus · Accepted Answer

The process of decision-making based on easily retrievable information from memory is called the availability heuristic. The other options, compensatory modeling, the representativeness heuristic, and hill-climbing, do not accurately describe this process.

In the Absence of Full and Accurate Information, People Often