Product differentiation is
A)the ability of consumers to determine differences in different units of the same product.
B)the existence of varying degrees of differences among similar items.
C)the spin-off of one product line from another.
D)an attempt by salespeople to make the products they sell appear different from products others sell.
E)the opposite of production.

Question

Quizplus · Accepted Answer

Product differentiation refers to the existence of varying degrees of differences among similar items, giving consumers the ability to choose based on their preferences and needs. This can include differences in quality, packaging, branding, features, and other factors that influence consumer purchasing decisions.

Product Differentiation Is