Confirmation bias explains why so many people hold on to a belief when evidence exists that demonstrates the belief is wrong.

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Confirmation bias is the tendency to interpret or seek out information in a way that confirms one's pre-existing beliefs or hypotheses, while ignoring or rejecting information that contradicts them. This can lead to individuals holding on to a belief even when evidence exists that demonstrates the belief is wrong.

Confirmation Bias Explains Why So Many People Hold on to a Belief