A common form of dissonance reduction occurs when individuals increase their liking for something that they have worked hard to attain.

Name: A common form of dissonance reduction occurs when individuals increase their liking for something that they have worked hard to attain.
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Question

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This is known as the effort justification phenomenon, where individuals justify the effort they put into achieving something by increasing their positive feelings towards it.

A Common Form of Dissonance Reduction Occurs When Individuals Increase