Kahneman and Tversky (1984) concluded that people are much more likely to take risks when
A) they are not asked to provide rationales for their choices.
B) seeking to cut their losses.
C) the issue is framed in terms of probability of success.
D) the probability of success is equal to the probability of failure.

Question

Quizplus · Accepted Answer

Kahneman and Tversky's research on prospect theory suggests that people are more likely to take risks to avoid losses than to achieve gains, a behavior known as loss aversion.

Kahneman and Tversky (1984) Concluded That People Are Much More