The advertising industry often attempts to manipulate consumers so that they will have positive associations with their company's product by applying the principles of
A) behavior modification.
B) operant conditioning.
C) classical conditioning.
D) observational learning.

Question

Quizplus · Accepted Answer

Classical conditioning is the process of learning where a neutral stimulus comes to elicit a response after being paired with a stimulus that naturally triggers that response. Advertising often attempts to create positive associations with products by pairing them with images or experiences that elicit positive feelings in consumers, with the hope that these positive associations will transfer to the product itself.

The Advertising Industry Often Attempts to Manipulate Consumers So That