The perception of movement a person "sees" when viewing lights in a neon sign turn on and off in a systematic fashion is referred to as
A) continuity
B) figure-ground reversal.
C) the phi phenomenon.
D) a reversible figure.

Question

Quizplus · Accepted Answer

The perception of movement seen when lights in a neon sign turn on and off systematically is called the phi phenomenon. The phi phenomenon refers to the illusion of motion that occurs when two or more adjacent lights blink on and off in quick succession, creating the perception of movement between them.

The Perception of Movement a Person "Sees" When Viewing Lights