Because our experience of the world is highly subjective, researchers use

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The double-blind procedure is a safeguard used by researchers to minimize the influence of experimenter bias and subjectivity in research. Participants and researchers are both unaware of which group (experimental or control) a participant is assigned to, thereby reducing the likelihood of experimenter bias influencing the results. This helps ensure that the results are objective and not simply a reflection of the researchers' expectations or biases.

Because Our Experience of the World Is Highly Subjective, Researchers