In recent election campaigns, there has been much criticism that campaign ads focus too much on building attractive images for candidates and too little on substantive issues of genuine importance. These two ways of trying to influence voters are dealt with by the approach to persuasion called
A)balance theory.
B)dissonance theory.
C)self-perception theory.
D)the elaboration likelihood model.

Question

In recent election campaigns, there has been much criticism that campaign ads focus too much on building attractive images for candidates and too little on substantive issues of genuine importance. These two ways of trying to influence voters are dealt with by the approach to persuasion called ​
A)balance theory.
B)dissonance theory.
C)self-perception theory.
D)the elaboration likelihood model.

Quizplus · Accepted Answer

The elaboration likelihood model (ELM) of persuasion explains how persuasive messages, like campaign ads, can aim to change attitudes and behaviors through two main routes: the central route, which focuses on substantive arguments and issues, and the peripheral route, which relies on superficial cues, such as the attractiveness of the candidate or emotional appeals. This model directly addresses the criticism mentioned, making it the correct choice.

In Recent Election Campaigns, There Has Been Much Criticism That