Subjects in Group A are paid $1 for engaging in a dull task. Subjects in Group B are paid $20 for the same task. Which theory would predict that Group A subjects would enjoy the task more?
A) balance
B) cognitive dissonance
C) reinforcement theory
D) observational learning

Question

Quizplus · Accepted Answer

Cognitive dissonance theory predicts that when individuals are paid less for an activity they find unpleasant, they will change their attitude towards the activity to reduce the dissonance between their attitude and behavior. So, Group A subjects may convince themselves that the task wasn't so bad in order to justify the low payment, leading them to enjoy the task more.

Subjects in Group a Are Paid $1 for Engaging in a Dull