According to the elaboration likelihood model,TV advertisements for Excedrin that describe the effectiveness of the product on combating headache pain are using the central route.

Question

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The central route of the elaboration likelihood model involves persuading individuals based on the content and quality of the message, rather than peripheral cues like visual appeal or celebrity endorsements. Describing the effectiveness of Excedrin on combating headache pain is a central route message because it focuses on the product's key benefit and encourages consumers to think about the logical reasons for using it.

According to the Elaboration Likelihood Model,TV Advertisements for Excedrin That