Doug feels that he has worked very hard to get his promotion. However when his last sales pitch did not end up in a sale he attributed the failure to the fact that the company he was "pitching to" was having financial difficulties. Doug's behavior is an illustration of ____.
A) the actor-observer effect.
B) the foot-in-the-door technique.
C) the self-serving bias.
D) a fundamental attribution error.

Question

Quizplus · Accepted Answer

Doug's behavior is an illustration of the self-serving bias, as he takes credit for his successes but attributes his failure to external factors beyond his control.

Doug Feels That He Has Worked Very Hard to Get