When advertisers use extremely attractive models to demonstrate their products, they are relying, in part, on the power of ____ to change consumers' attitudes.
A) observational learning
B) classical conditioning
C) reinforcement
D) punishment

Question

Quizplus · Accepted Answer

Advertisers use attractive models to create a positive association with their products, which is a form of classical conditioning.

When Advertisers Use Extremely Attractive Models to Demonstrate Their Products