Travis saw a television advertisement in which a new long-distance telephone service provider showed a vignette of pleasant family scenes while some relaxing music played in the background.Later,when Travis is asked about this particular long-distance service provider,he has a positive attitude toward their service,even though he actually uses a different long-distance service.Travis's attitude appears to have developed through the process of
A) cognitive dissonance.
B) classical conditioning.
C) observational learning.
D) operant conditioning.

Question

Quizplus · Accepted Answer

The advertisement used pleasant scenes and music to create a positive association with the service, which is an example of classical conditioning.

Travis Saw a Television Advertisement in Which a New Long-Distance