John notices he's been eating carrots a lot lately. From this John infers that he must like carrots. John's positive attitude toward carrots can be explained by

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John's positive attitude toward carrots can be explained by self-perception theory, which suggests that people infer their attitudes from their behavior and the context in which it occurs. In this case, John has noticed that he has been consistently eating carrots, which leads him to infer that he must like them.

John Notices He's Been Eating Carrots a Lot Lately