There are two alternative pathways to persuading others. One leads us to respond to persuasive arguments on the basis of quick judgments. This is known as the

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The peripheral route to persuasion involves responding to persuasive arguments based on superficial cues, such as the source of the message or how appealing it appears. The central route, on the other hand, is a more thoughtful and deliberate process of evaluating the content and logic of a persuasive message. The afferent and efferent routes relate to the nervous system and are not relevant to the question.

There Are Two Alternative Pathways to Persuading Others