Han and Nalini both bought the same new cell phone. Han spent several weeks reviewing the dozens of different phones and reading reviews online, trying to find the best phone possible for his needs. Nalini simply bought the first phone that met her needs. Given the research on maximizers and satisficers, which is most likely to be the outcome?
A) Han and Nalini will end up equally satisfied about their purchases.
B) Han will be more satisfied with his purchase than Nalini.
C) Nalini will be more satisfied with her purchase than Han.
D) Han will spend less time researching his purchase next time.

Question

Quizplus · Accepted Answer

Research on maximizers (those who strive to make the best possible decision) and satisficers (those who aim for "good enough") suggests that maximizers, despite their efforts, often end up less satisfied with their decisions. This is because they are more likely to experience regret over the options they didn't choose and to second-guess their decisions. In contrast, satisficers tend to be happier with their choices because they set more manageable expectations and are less troubled by the possibility of there being a better option out there.

Han and Nalini Both Bought the Same New Cell Phone