Which of the following is true about priming effects?
A) Priming is an affective form of behavior control.
B) Priming effects only occur in laboratory research.
C) The chains of associations activated by a specific priming cue are the same for everyone.
D) Priming can occur without conscious awareness.

Question

Quizplus · Accepted Answer

Priming can occur without conscious awareness, meaning that a person can be influenced by a priming cue without realizing it. This has been demonstrated in numerous studies, both in the lab and in real-world settings. Choices A, B, and C are all incorrect. Priming is not a form of behavior control (choice A); it is simply a phenomenon in which exposure to one stimulus influences a person's response to a subsequent stimulus. Priming effects can occur in both laboratory and real-world settings (choice B); they are not limited to research settings. Finally, the chains of associations activated by a priming cue are not the same for everyone (choice C); they can vary based on a person's experiences, beliefs, and other individual factors.

Which of the Following Is True About Priming Effects