In studies of advertisement-like condition, participants viewed a slide show with attractive visual scenery paired with a brand of toothpaste. Other participants viewed the same images but in an unpaired presentation. Participants in the paired condition ultimately preferred ______.
A) another brand of toothpaste
B) brushing their teeth outside
C) the particular brand of toothpaste paired with the scenery
D) the images that did not involve toothpaste

Question

Quizplus · Accepted Answer

Participants in the paired condition ultimately preferred the particular brand of toothpaste paired with the scenery. This illustrates the effectiveness of pairing desirable stimuli (in this case, attractive scenery) with a product in order to create a positive association with the brand in the minds of consumers.

In Studies of Advertisement-Like Condition, Participants Viewed a Slide Show