Dr. Rankin ran an experiment investigating the effects of packaging color on consumer preference for the pudding in the package. Each participant in the experiment tasted the same pudding from three differently colored containers and was asked to rate how much they liked each one. Dr. Rankin used a
A) Between-subjects design
B) Random design
C) Within-subjects design
D) Concurrent design

Question

Quizplus · Accepted Answer

This is a within-subjects design because each participant is exposed to all three packaging colors. This allows for direct comparison within each participant and reduces possible influence of individual differences.

Dr Rankin Ran an Experiment Investigating the Effects of Packaging