If you are performing an content analysis in which the analysis is to count the frequency of the occurrence of the word, "kiss" in a given text, you are actually coding for
A) Latent content
B) Manifest content
C) Validity
D) Reliability

Question

Quizplus · Accepted Answer

The task of counting the frequency of the occurrence of the word "kiss" in a given text is an example of manifest content analysis, which refers to the systematic and objective identification of specific characteristics or elements of communication content. Manifest content analysis focuses on the surface-level and observable aspects of communication content, such as words, images, or themes, rather than the hidden or implicit meanings (latent content). Validity and reliability are properties of the measurement or coding process that could affect the accuracy and consistency of the results, but they are not directly related to the type of content analysis.

If You Are Performing an Content Analysis in Which the Analysis