If a researcher watches episodes of old TV shows and codes them for social attitudes toward women, the researcher is coding for
A) Validity
B) Reliability
C) Latent content
D) Manifest content

Question

Quizplus · Accepted Answer

Coding for latent content involves analyzing the underlying, implicit meanings in communication, such as social attitudes toward women in TV shows, rather than the explicit, surface-level content.

If a Researcher Watches Episodes of Old TV Shows and Codes