An advantage of open ended questions is that
A) You must categorize apriori
B) You cannot decide your statistical analysis in advance
C) They are easier to code
D) It is more likely that the questionnaire will discover something unanticipated

Question

Quizplus · Accepted Answer

Open ended questions allow respondents to provide answers in their own words, which may uncover unexpected insights or perspectives that would not have been captured through closed ended questions. This makes it more likely that the questionnaire will discover something unanticipated. However, this also means that coding and analysis of these responses may be more complex and time-consuming than closed ended questions.

An Advantage of Open Ended Questions Is That