A major advantage of using a computer for survey administration is
A) social desirability is reduced
B) the good subject tendency is increased
C) The questions are never asked in the same order twice
D) acquiescence is increased

Question

Quizplus · Accepted Answer

Social desirability bias occurs when survey respondents want to present themselves in a positive light, leading them to give answers that are socially acceptable. Respondents are more likely to be honest and candid when answering questions on a computer rather than face-to-face or over the phone, potentially reducing social desirability bias.

A Major Advantage of Using a Computer for Survey Administration