The sampling frame is the
A) entire population
B) population as defined for the purposes of the survey
C) time during which the survey will be conducted
D) population to which you wish your results to generalize

Question

Quizplus · Accepted Answer

The sampling frame is the list or description of the population from which a sample will be drawn. Therefore, it is the population as defined for the purposes of the survey. Choice A is incorrect because the entire population may not always be accessible to the researcher. Choice C is incorrect because time is not relevant to the sampling frame. Choice D is incorrect because the population to which the results will generalize is the target population, not necessarily the sampling frame.

The Sampling Frame Is the