The experiment by Braun, Ellis, and Loftus 2002) on the effect of a Disney advertisement on memory for visiting a theme park was done between subjects because
A) it would have taken too much time to run the same subjects in both conditions
B) two condition experiments are always done between subjects
C) if they experienced both conditions of the study they would no longer naive about the independent variable
D) they were trying to rule out more than one alternative hypothesis

Question

Quizplus · Accepted Answer

The experiment was done between subjects because if the participants experienced both conditions of the study, they would no longer be naïve about the independent variable, which could lead to demand characteristics or experimenter bias.

The Experiment by Braun, Ellis, and Loftus 2002) on the Effect