A corporation is concerned about the color of a new plastic toy product, and is torn between making it in pink or in blue. So the consumer psychologists at the corporation recruit a wide variety of children, show them the toy in both colors, and ask them to choose the one that they like best. How should the consumer psychologist analyze their data?
A) A Chi-Square
B) A t-test
C) A reliability index
D) An ANOVA

Question

Quizplus · Accepted Answer

A Chi-Square test would be appropriate for analyzing categorical data, such as the color preference of children. It would determine if there is a significant difference in the proportion of children who prefer the pink toy versus the blue toy. A t-test and ANOVA are used for continuous data, which is not applicable in this scenario. A reliability index is used to assess the consistency and stability of measurements, which is also not relevant to this scenario.

A Corporation Is Concerned About the Color of a New