If you conduct a focus group and you report analyze the words that are used to describe the participants experience, you are collecting ________________ data.
A) qualitative
B) quantitative
C) secondary
D) sampling

Question

Quizplus · Accepted Answer

Qualitative data refers to non-numerical data that is collected through methods such as interviews, observations, and focus groups. In this scenario, the words used to describe the participants' experience cannot be quantified but instead offer subjective insights into their experience, making it qualitative data.

If You Conduct a Focus Group and You Report Analyze