Which of the following researchers probably worries most about the external validity of her studies?
A) Dr. Prentice is a consumer psychologist who works for the Target Corporation.
B) Dr. Dumbrowski is a personality psychologist who is interested in genetic effects on personality.
C) Dr. Zamora is a cognitive psychologist who studies basic memory processes.
D) Dr. Colfax is a behavioral neuroscientist who studies the functions of the amygdale.

Question

Quizplus · Accepted Answer

Dr. Prentice, working as a consumer psychologist for the Target Corporation, is likely most concerned with external validity because her research needs to apply to real-world consumer behavior outside the laboratory setting to be useful for the corporation's objectives.

Which of the Following Researchers Probably Worries Most About the External