Jamison Co.'s salesforce has always had trouble gaining market share despite having superior products at competitive prices. Which of the following "best practices" should the company consider employing?
A) Recruiting and hiring the best sales talent.
B) Moving from a salary to a commission compensation structure.
C) Separating the selling function from the marketing function.
D) Retraining the salesforce to focus on profitability and market share growth through price-cutting.
E) Developing a more efficient production system to lower costs.

Question

Quizplus · Accepted Answer

Recruiting and hiring the best sales talent can help Jamison Co. improve its sales performance by ensuring that it has the right people in place to sell its superior products at competitive prices. This can also help the company build a positive reputation in the market, which can lead to greater market share over time. The other options may not address the root cause of the problem or may not be appropriate for the company's specific situation.