The classification of accounts within a target market into categories for the purpose of developing strategic approaches for selling to each account or account group is known as:?
A) account targeting strategy
B) relationship strategy
C) market segmentation
D) target marketing
E) None of the above

Question

Quizplus · Accepted Answer

Account targeting strategy involves categorizing accounts within a target market to develop strategic approaches for selling to each account or group.

The Classification of Accounts Within a Target Market into Categories