Which of the following best reflects an account targeting strategy?
A) A decision to build transaction-based relationships with customers.
B) The categorization of accounts based on volume and purchase frequency.
C) The elimination of a low-profit product from the product line.
D) A decision to target accounts in a particular geographic region.
E) All of the above are examples of account targeting strategies.

Question

Quizplus · Accepted Answer

The categorization of accounts based on volume and purchase frequency is a clear example of an account targeting strategy. This approach aims to focus on specific customer segments that are most valuable to the business, based on their purchasing habits and behaviors. A decision to build transaction-based relationships (A) and eliminate low-profit products (C) are business strategies, but they do not specifically target accounts. Similarly, a decision to target accounts in a particular geographic region (D) is a geographic targeting strategy, but it does not pertain specifically to account targeting. Therefore, B is the best choice.

Which of the Following Best Reflects an Account Targeting Strategy